About

Hi, I’m Frank. 👋

Entrepreneur, Apple enthusiast, and curious about anything to do with technology.

My passion for Apple started in 2007, when Steve Jobs unveiled the first iPhone. I never really stopped following everything Apple builds since then. I’ve been part of the Apple Consultant Network (ACN) for many years now. Apple turned that program into the new Apple Technical Partner network this year, and I help businesses every day get the most out of Apple technology within their organization.

Over the past years I’ve worked at Tacticus ICT and We Provide, and I’m a co-founder of Analyst ICT. There, I help organizations not just with their IT, but more importantly with how technology can actually move a business forward. Whether that’s Apple, Microsoft, AI, security, or the modern workplace: technology is never a goal in itself for me, it’s a means to help people work better.

To keep this knowledge current, I regularly earn Apple certifications: the Apple Certified Support Professional (ACSP) in 2024 and again in 2026, and in 2026 the Apple Certified IT Professional (ACITP) for the first time, the certification that ties directly into the technical whitepapers I publish on this site. Partly thanks to these certifications, Analyst ICT has been an official Apple Technical Partner since March 2026: Apple’s recognition for IT service providers with proven Apple technology expertise in business environments.

Apple Park, the ACN Technical Summit, and Steve Jobs’ garage in Los Altos, where it all began.

WoodApplez is the platform where I share my knowledge and experience with Apple, drawing on my work as an Apple Technical Partner at Analyst ICT. Here you’ll find my reviews, tips and stories about Apple, AI, gadgets, photography, entrepreneurship and travel, based on real-world experience rather than marketing talk.